Twelfth Night Essay -- Literature, Shakespeare

In Shakespeare’s Twelfth Night and in Molià ¨re’s The Imaginary Invalid, two ladies are presented, that are not necessarily the leading protagonist, but they help unravel the plays’ plots into something amazing. Twelfth Night features Maria, the lady in waiting to Olivia. At first Maria comes off as a dilettante, later on we find out that’s not the case at all. Meanwhile, in The Imaginary Invalid, there is the disputatious Toinette, who is the maidservant and nurse to the imaginary invalid himself, Argan. Maria and Toinette are two strong women characters, their strength and wit is depicted through Maria and Toinette’s deceiving schemes to make their plays more stimulating as well as their objectivity throughout all the chaos in their respective play. In addition, Maria plays the role of the lady in waiting who essentially doesn’t do anything for herself except take orders. Later on the reader soon realizes that, Maria is a strong witty character that takes matters in to her own hands. Maria developes a strategy, first she goes for the messed up drunken Sir Toby and her goal is to straighten him out. Maria confronts Sir Toby about his drunkenness, â€Å"That quaffing and drinking will undo you: I heard my lady talk of it yesterday† (1.3.128). Sir Toby begins to take notice in Maria. Maria begins to plot with Toby to bring down Malvolio (the condescending butler) as a practical joke. Through the process of plotting against Malvolio with Toby, Maria develops a back bone something she was not known for with Olivia. Maria took the lead in the plotting and Toby starts taking her orders, â€Å"Observe him, for the love of mockery, for I know this letter will make a contemplative idiot of him† (2.5.18-19) As a resul t of the jokes success, Mari... ...was depicted through her persistence to help aid Toby and eventually gain his approval as well as becoming his equal. Meanwhile, Toinette’s dependability is depicted through her selfless; as Argan’s nurse/maidservant and confidant to his daughter. And her quick wit that in the end allowed her to come up with a plan that would ultimately make that play the quirky comedy it is today. Thus, concluding that both Maria and Toinette are similar, because they are both strong character and quite witty, witty enough to change the total outcome of their respective plays. Works Cited Molià ¨re. The Imaginary Invalid. A Dozen French Farces: Medieval to Modern. Ed. and Trans. Albert Bremel. New York: Limelight, 1997.13-64. Print. Shakespeare, William. Twelfth Night. Ed. Barbara A. Mowat and Paul Werstine. New York: Washington Square Press, 2005. Print

Cross Cultural Communication- Royal Dutch Shell’s Approach Essay

Shell has over 100 different nationalities in its employee population. In a global organization like Shell, people need to constantly work with people from other nationalities as part of expatriate assignments. We had a candid interaction with company’s global learning head Manojit Sen. We are elucidating few interesting points from the discussion. Global organisations like Royal Dutch Shell face the constant challenge of cross cultural communication both when dealing with external customer as well as in dealing with colleagues internally. Some of these are: Failure to Bond: Experience over years shows that customers like doing business who are like them. Equally Sales staff unconsciously look to do business with people they like and stay away from those they don’t like and bond with. The more pronounced the differences between two people, the slower the bonding process may be, especially if nothing is done to bridge the gap such as teaching people to communicate like à ¢â‚¬Ëœone of them’. Hence the fate of multi billion dollar deals in oil majors such as Shell may often be tested on the strength of the ‘liking’ factor. Stereotyping: Even with the best education, almost everyone consciously or unconsciously holds onto some unfair generalizations about a given group. Recognizing and overcoming negative beliefs that we may have had since childhood can be challenging. These generalizations come in the way of truly listening to views and building on the best of ideas which have the potential to take the organization forward. Assuming the same values: We all assume everyone shares the same values we do. This leads to judgments of what is right and wrong, acceptable and unacceptable. When the values are not actually the same, actions one party takes does not meet the expectations of the other leading to frustration, attribution of intent and breakdown of trust. â€Å"Token† syndrome: In big multinationals where consciously the numbers of different minority groups have been increased over the years, people from underrepresented groups may sometimes feel that they are in the spotlight due to their low numbers. Since their difference tends to make them stand out, they may believe that they receive unfair scrutiny. As a result, they may fear making mistakes or being perceived as receiving special treatment. â€Å"Protective Hesitation†: The cultural differences between a staff and his customer or colleagues from another  culture may lead both parties to view their relationship as less solid than other relationships with people from the same culture. To overcome this, people may tend to overcompensate and then fear that the response may appear to be ‘too cosy’ and subject to criticism. Making mistakes: Whether or not staff have had a lot of experience working with people from the customer’s or colleague demographic if it from a different culture, he may inadvertently say or do something that the customer or colleague finds offensive. It’s a lot easier to get past mistakes if both parties believe that the two have the same values and mindset. Cases where these type of issues have resulted in problems and ways in which these were handled include: 1. A Dutch project manager used to straight talking posted in UK’s North Sea Joint Venture upstream project upset the staff by telling them off on a few occasions to the point that the JV agreement was getting close to being called off. The Dutch manager had to be replaced despite his strong technical credentials and subsequent appointees were put through cultural awareness training before being sent off to this and similar JVs. 2. An Australian posted in India’s new retail operations to set up the Health, Safety, Security and Environment department was so frustrated by vendors promising to do everything and not meeting quality and timeline issues that he started to call them ‘liars’ on the face, alienating himself from the few vendors who were able to meet the quality specs of Shell. This disrespectful behavior and loss of face resulted in vendors refusing to work for Shell and consequent delays in commissioning of retail stations by over a couple of months, a stalemate that had to be broken by skillful negotiations by local managers. 3. In a virtual cross country project team working on implementation of a Retail network project months in China that had to deliver its implementation plan within 3 months, would have its team meeting every week. From the start the Chinese staff on the team were quiet. The Americans spoke the most. They believed they were contributing and the Chinese were not. It emerged after 8 weeks when a milestone was missed that the Chinese could not understand a lot of what the Americans were saying, let alone their jokes. The team lead was prompt to realize this  was a sign of impending disaster and promptly made official rules on talking time at each meeting so that everyone had his time, including time to ask clarifications and to recap what each understood. 4. A Danish IT staff was on a global SAP implementation project. Since she was reporting to a Singaporean manager, she would have to take calls early her morning. Sometimes she would have to join calls with US colleagues working on implementation issues. With work life balance being a very important aspect of the Nordic culture, she was direct about how she felt on a number of occasions. The manager had given her the flexibility to take time off during the day to make up for this but somehow this did not help and the Danish lady started missing calls and issues did not get addressed in time. She also did not check emails or even phone messages during the weekends. Issues started to get escalated and reached the point where the vendors implementing the ERP charged Shell for delayed decisions leading to having to rework project plans and consequent costs and delays. This became a performance issue that required the staff to be replaced by someone who was much more flexible – something that was needed during this critical stretch period. 5. The Shell team negotiating a significant gas deal in Middle East included only Europeans. The local Middle East team felt more comfortable with the American- Saudi Aramco team as it had more Middle Easteners. This was recognized in time and Shell’s team was revamped to include a few ‘local’ faces who could help break the ice and guage the local sentiments. With issues such as these multinational organisations need to work on many cross cultural issues which impact communication internally and externally. The are typically managed via the Diversity and Inclusion agenda. In Shell, the D&I agenda includes:   D&I education offerings.   Communication processes in the profiling of success stories and the sharing of good practices. Recruitment and retention efforts that focus on tapping into the top talent across diverse constituency groups. Development and mentoring of diverse staff from across the world. Building supportive/inclusive work environments. D&I  education: Shell has over 100 different nationalities in its employee population. In a global organization like Shell, people need to constantly work with people from other nationalities as part of expatriate assignments, or as part of x-country projects or as part of one’s role which may be global or regional in scope. Hence educating staff on nationality related cross cultural issues is an ongoing activity in Shell. Staff who get posted as expatriates to a foreign country are taken through cultural awareness sessions on the new country culture. They are also sponsored to learn the local language to help assimilate better. Staff put on x-country assignments are also helped with cultural awareness sessions so that they can understand what colleagues from other countries mean by what they say and by what they don’t. Supervisors who have from different countries are also encouraged to understand the cultural differences of countries of these staff. The Crossing Cultures course in Shell is designed to help people value differences and improve team working skills. The course aims to enable business and function staff to develop their cross cultural skills and to work more effectively, with virtual and multi cultural teams. Participants are expected to: Improve their sensitivity to others’ different needs and behaviours and adjusts own behaviours and communication style accordingly. Invites, respects and incorporates others’ different perspectives. Demonstrates a non-judgemental acceptance of different perspectives, behaviours and ways of working. Utilises cultural differences to improve outcomes. Actively supports efforts to build a more diverse and inclusive organisation. This course consists of a structured program of face-to-face and virtual learning, combined with workplace assignments and activities, knowledge sharing and networking. The course totals 16 hours; 8 hours virtual over 4 weeks and with a 1 day face to face in week 6 of the program.

Laptops in School Essay

Power on the new paper of the future. Students should be able to have a laptop for schoolwork instead of carrying a binder and using paper for everything they are assigned to do. First of all, homework would be more fun to do on a laptop. Students would be able to put more detail into their work as well as show their personality because of all the features and applications within a computer. Paper assignments on worksheets and bookwork don’t provide this opportunity. This would be fun as students would to be able to create, answer questions, and study if students had the access a computer brings. Secondly, students will find that turning in homework on time is easier with a laptop than traditional paper assignments. A college student said,† Using laptops will help students with their grades. † Once a student completes the assignment, he or she can simply email it to the teacher. Students will not have the excuse of losing the assignment, forgetting it or having a dog eat the homework. Using paper means cutting down trees. Laptops should be a student’s friend. Statistics prove a third point. Statistics show that using laptops in school increases students’ grades. Going more in depth in assignments is what students will do if they have laptops. Also, students have a better chance of turning in their work and therefore grades will improve. Teachers and parents continue to complain that grades drop because students are lazy and don’t remember to turn in homework when it is due. Statistics also show that today’s teens are so involved in every aspect of technology, they would embrace the opportunity to simply use their skills with computers and homework. A student at Brigham Young University who uses his laptop daily, said, â€Å" Laptops are required in college. When using laptops, assignments can be graded quickly because of automated grading done by the computer. Turning in homework through a computer would allow quicker feedback to students. The quick feedback would allow a teacher to see what students are struggling with. Plus, a laptop is better than using paper. Paper is a waste of trees. † About 144,000 trees get cut down each day. Cutting down trees is what is done to get paper. The less trees we have, the less oxygen we have. Finally, laptops will reduce that cutting down of trees in the future predicting a longer life for the earth. In college it is required for students to have laptops. So why not start using laptops now? Most of the work we do in middle school and high school is for college and life after college. The laptop will become a student’s best friend, mentor, helper, and environment saver.

Influence of Advertisement on Brand Preference Essay

Vithya Vivekananthan, Faculty of Commerce and Management, Eastern University, Vantharumoolai, Sri Lanka vcvithya@gmail. com ABSTRACT Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Most of the marketers use Advertisement as a tool to attract substantially new customers and to retain the existing customers. This research studies about the â€Å"Influence of Advertisement in Consumer Brand Preference in the Soft Drink Market†, which is one of the most competitive markets in Batticaloa. Every Brand in this market use Advertisement as a major weapon to overcome the fierce Competition. There are numerous Advertisements of different Soft drink brands exposed in Television. But, the main thing here is, the marketer want to identify that, do all these advertisements positively influencing the consumers’ brand preference. In order to study the influence of Advertisement in Consumer Brand Preference, three main variables are considered with appropriate dimensions. They are; Information, Communication and Comprehension. The structured questionnaire was used to collect primary data from 200 respondents. The study found that all three variables indicate high influence of Advertisement in consumer brand preference. Even though it has high influence in overall view, the advertiser wants to consider the indicators, which have low and moderate influence in their future developments of the Advertisements to maintain its position in the market in the long-run. Eventually, this study recommends some actions for improving the influence of Advertisement in consumer brand preference. – 2 – Introduction The importance of sales on business survival and the connection between customers and sales, it is expedient for organizations to engage in programmes that can influence consumers’ decision to purchase its products. This is where advertising and brand management are relevant. Advertising is a subset of promotion mix which is one of the Four ’P’s in the marketing mix i. e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Marketers’ survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of the particular brand. In brand preference, advertising plays a major role. Nearly everyone in the modern world influence to some degree by advertising. Organizations in both public and private sectors have learned that the ability to communicate effectively and efficiently with their target audiences is important to their success. In today’s world, there are a myriad of media outlets-print, radio, and television are competing for consumers’ attention. There are number of creative and attractive advertisements we can see and hear in television, Radio, newspapers and in magazines. Within these media, television advertisements are more attractive and interestingly watched by mass audience. It has often been said that television is the ideal advertising medium where the consumer spends the most â€Å"attentive† time. However, the main thing here is, the marketer want to identify the influence of advertising in consumers brand preference. Nowadays soft drinks have become essential part in lifestyle of the people in the society. There are number of soft drink brands are available in the market. In those brands, some brands are very famous not only in Sri Lanka but also globally. For the research purpose Coca-cola, Fanta, Elephant, and Ole are selected. These are the most preferred brand of the consumers in Sri Lanka. For these brands, different advertisements are available in Television. Some brands’ advertisements are more attractive than others are and some are new creative advertisements. There is no any television advertisement regarding Pepsi during the research period. Therefore, Pepsi was not take into consideration. – 3 – It is very hard to find people who never consume any brand of soft drink. Everyone in the society prefers a particular brand. We can see frequent advertisements for Soft drinks in Television. Companies spend much on their advertisements to attract more customers. So it is very important to study its’ influence in consumer brand preference. Problem statement There are numerous advertisements in Medias; television, radio, newspapers and magazines but, the important question for a marketer is â€Å"do all these advertisements positively influence the consumers’ brand preference?If advertisement is not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain.

Use of Xenon Gas in Humans Research Paper Example | Topics and Well Written Essays - 2250 words

Use of Xenon Gas in Humans - Research Paper Example With this standard of practice known, this research paper focuses on the use of xenon in humans for medical and clinical purposes. This is done with particular emphasis on the pharmacology, toxicology and chemistry of xenon. Xenon will be noted to be a chemical element which is colorless, dense and odorless. With atomic number of 54, xenon is a noble gas, which occur the earth’s atmosphere in scanty amount (Kirkland, 2013). One thing that makes xenon a particularly interesting chemical element worth scientific and pharmacological investment is the seeming unpredictable nature of xenon’s reactivity. The research paper will therefore focus on this aspect of this noble gas. Once xenon gas enters the human system, there are several pharmacological characteristics that it exhibits. First, Arola, et al. (2013) stressed that once xenon gas enters the human body it has the ability of easily passing through the cell membranes without any hindrance. This is generally possible because of the pharmacological feature of xenon, which makes it readily diffusible. As posited by Zahnle (2013), the fact that xenon is readily diffusible, it is neither utilized nor produced by the body. In effect, xenon enters the human body as a neutral agent that is neither used by the body nor naturally reproduced or manufactured by the body. This however does not mean that the xenon gas’ entry into the body is associated with no clinical pharmacological roles. For example it is known that apart from the cell membranes, xenon can also pass freely and causes exchanges between blood and tissues. As this passage activity is performed, the gas concentrates largely on the body fat rather than the blood, water, plasma, or protein solutions (Esencan et al., 2013).

Research on the finches native to the Galapagos Islands by Charles Essay

Research on the finches native to the Galapagos Islands by Charles Darwin - Essay Example This research study combined both qualitative and quantitative measures in order to gather data in order to support the concept of allopatric differentiation through the use of genetic analysis, environmental exposure, and behavioral observations. When Darwin was originally studying the species, he hypothesized that at one point there was a singular ancestral specie of finch that were spread out over the island chains through adaptive radiation. As the result of genetic mutation and diversification of the environment, different subspecies of finches developed in order to become adapted to that environment. Due to the fact that there are numerous species of finches that inhabit this isolated island chain, the specifics of taxonomic and evolutionary research have not been conducted. The researchers collected a wide spectral range of data regarding the differences between the species in order to be compared. One of the sets of data involved the recording of the sonic sounds that are cre ated by each distinct species of finch for communication. These vocal patterns were then analyzed by frequency and pitch in order to determine what characteristics were similar and which weren’t for showing evolutionary progress. ... In order to conclude whether there was any significance or validity to the study, statistical tests were used to determine the trends in the data. Some of the results showed that there was no statistical significance such as morphological traits, however there was statistical significance in the analysis of the sonic and genetic factors. The study that was conducted had a thorough way of exploring many of the different features that could impact allopatric differentiation of the species. The reason that finches are such a popular tool for biological study is because they a model organism in biology. This means that the things that are studied about the organism serve as a good model not only for just the study, but can be applied to a broad range of organisms. They are also good because they are a unique species that is native only to the Galapagos Islands, which helps control some diversity factors that could be seen biologically, behaviorally, etc. The scientists took into account not only the possible genetic factors that played a role, but also the role in which the environment played. The wealth and range of the types of data gathered allows the scientists to look on multiple fronts in regards to evolution. One of the problems with the study is that many of the variables that they are looking for cannot be controlled very well and some of the data was only the result of naturalistic observation. Therefore, it would be very difficult for scientists to replicate the studies in a lab for closer examination, lowering the internal validity. In order to gather more data on the study, the scientists should conduct a controlled longitudinal study in order to see how the finches could change over time or see if interbreeding within the populations occur

A research into Sick Building Syndrome who suffers more male or female Coursework - 1

A research into Sick Building Syndrome who suffers more male or female - Coursework Example When twenty percent or more of a building’s occupants complain of these conditions, it is said that these individuals may be suffering from sick building syndrome (Akovali, 2007). Sick building syndrome is described as a condition wherein a group of people in the same building or similar structure experiences acute health symptoms which improves or disappears once they go out of the building. These symptoms include headache; irritated eyes, nose, and throat; cough; dry and itchy skin; dizziness and nausea; inability to concentrate; sensitivity to odours; and fatigue. Its underlying cause remains unclear. However most attribute the phenomenon to inadequate building ventilation, contaminants and stress (Fraser, 2008). According to the study by Bischof and Bullinger (1998), symptoms of sick building syndrome were reported on both air-conditioned and naturally-ventilated buildings. However, incidents of SBS were more evident in poorly maintained air-conditioned buildings. Inadequate building ventilation. At the start of the 20th century, building ventilation standards set the ventilation rate to 15 cubic feet per minute per occupant. However, the oil crisis in the 1970s caused a reduction of ventilation rates to 5 cfm. The reduced flow of outdoor air was discovered to cause discomfort and acute health symptoms among the building’s occupants. In order to minimize energy use and attain an acceptable Indoor Air Quality level, the American National Standards Institute / American Society of Heating, Refrigerating, and Air-Conditioning Engineers had updated its ventilation standard to 20 cfm for office spaces (Environmental Protection Agency, 1991). Airborne contaminants. Ventilation systems for office buildings usually acquire air from the outside. As outdoor air gets inside the building, it also brings airborne contaminants. Sources of contaminants include motor vehicle fumes, plumbing and building exhausts;