Case Study Essay Example | Topics and Well Written Essays - 500 words - 20

Case Study - Essay ExampleThe end point Sonys DNA also indicates the companys unusual skill for product design and bang-up marketing tactics. This extraordinary flair for design and marketing is the key factor of its dominance in external markets.The major challenge that Sony confronted with achieving synergy was the issue related to its internal convergence. The corporation was unsure how it could achieve unseamed cooperation betwixt its subsidiary companies by selling the network vision. In addition, there was little corporation between the content people in the United States and the technical wizards in Japan. The production units like the bestow Station had been enjoying exceed independence by working outside the companys mainstream and by initiating compact with other parties. It is uncertain if sonny can endure with this sort of luxury in future videlicet in its innovative processes. A nonher major problem was the threat from low-cost imitators who already had pirated its content business. As compared to other competitors, Sony had to be highly concerned about factors associated with its copyright. As one of the notable challenges, Sony had been limited glide path to TV broadcast in USA. They also lacked synergy between hardware and content side of business. Finally, Sony did not have substantial share in mobile industry.Reorganization might be the possible final result to meet these challenges in future. Sony has already identified this factor and the organization has entered the world of digital convergence. Instead of tralatitious mode of management, it depends on outsourcing feasibility which allows broad and collaborative knowledge sharing and problem solving. Sonys cooperation with Intel and Microsoft is an warning for this conceptual change. Although this trend of convergence was unfamiliar to Sony, recently it has altered its tactics especially in showcase of product